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Why Paying Attention to Mental Health Pays Dividends for a Small Business

Why Paying Attention to Mental Health Pays Dividends for a Small Business

Here’s a surprising statistic. In 61% of all work places, anxiety is present in a big way. In turn, this has a dramatic impact on substance dependency. The result is a less productive workforce that doesn’t offer its best to clients.

This is only one statistic from the 2016 Mental Health & Substance Abuse survey commissioned by the IFEBP. (The International Foundation of Employee Benefit Plans based out of Brookfield, Wisconsin.).

According to the survey, 94% of organizations reported that their employees are stressed. 67% additionally said that drug and alcohol abuse issues have been on the rise over the last five years. These are concerning numbers.

Given these issues, all companies (small and large alike) are encouraged to look at what may cause worker anxiety in the first place. For example, can simple changes in employee policy manuals and benefits packages can have a huge impact?
Look for employee policy changes that can reduce stress. For example, Netflix offers a common sense approach for allowing workers to use company phones for the occasional phone call. Same thing with making the occasional personal photocopy. Netflix treats these as small benefits. They make it a point to hire workers that they can trust to make smart decisions. In fact, Netflix pioneered employee policies that are commonly referenced in HR departments around the U.S. (link to https://hbr.org/2014/01/how-netflix-reinvented-hr)

Also, take time to review the benefits you offer with your Insurance professional. In fact one of the best things you can implement is an Employee Assistance Program. (link to https://en.wikipedia.org/wiki/Employee_assistance_program)

Separate studies have found these programs increase employee productivity. They also lower overall medical costs while reducing absenteeism and turnover.

Another option is to offer health care benefits that include a mental health / substance abuse component. (Again, talk with your Insurance professional about options. They have the most up-to-date information and understand your specific requirements.)

Why consider incorporating substance abuse & mental health into existing benefits? Because anxiety isn’t the only issue facing employers and employees…

Here’s a breakdown of the issues survey participants cited and the percentage of those saying these issues were prevalent in their firms…

  • Alcohol addiction (49%)
  • Prescription drug abuse (33%)
  • Stress disorders (49%)
  • Sleep deprivation issues (33%)
  • Other psychological health issues (12%)

And just as important as having such benefits is making sure workers know they are available and that they are safe to leverage such benefits.

In fact 36% of survey participants noted that their companies could do a better job helping employees capitalize on benefits.

Employees who are fighting drug & alcohol abuse issues are in particular need of outreach programs. Many struggle in secret and fear admitting their problems will cost them their job.

By addressing these issues, small businesses are able to cut costs. These can include quality issues, productivity, hiring, training, and legal, etc.

And remember. As you ponder anxiety, employee policies, and mental health benefits, the impact is greater than your bottom line. You may save an employee for sure. But you may save a life and a family in the process as well.

Best of 2016: What is The Ultimate Guerilla Marketing Tactic?

What is The Ultimate Guerilla Marketing Tactic?

Amazon gets it. So does Salesforce. So does Etrade. Tesla? Yep, they get it too. Virtually all companies that exist mostly or solely online already understand how critical successful Internet marketing is to the bottom line.

Yet for small businesses, there seems to be a massive disconnect with how to make digital marketing work in a way that’s impactful and cost effective. So let’s take a closer look at this difficulty, the best ways around it, and why local online marketing is so necessary to create lasting success.

If you’re a small business owner, you may believe that online marketing really isn’t very important… especially if your business is located in a smaller town. But do your town residents have mobile? Do they have access to the Internet? If so, you are missing out on an opportunity to outwit your competitors.

The reality is starker. According to Marketing Land, 90% of survey respondents say that positive reviews influenced a purchase decision.  Just as people leverage Google & Bing far more than the Yellow Pages to find services, they are also checking on the services they find via review sites. This trend growing nationally and is happening with as much frequency in small communities as it is in large cities. However, in small cities, bad reputations travel like wildfire. In other words, an accountant in the city with a handful of negative reviews is simply better equipped to correct those negative reviews vs. an accountant in a small town of 5,000.

And it’s important to recognize that mobile is quickly replacing all other forms of computing. Laptops and PC’s are dwindling in sales while tablets and smart phones are selling like hotcakes. If you run a local service business, it’s critical to be found in mobile-optimized search. (Yes, that’s a thing.) If your website isn’t mobile friendly, Google has said it will be dropping your website from all search results as of 2017.

If you run a small business, you must have a robust online presence. It’s that simple.

And this is where that concept of Guerilla Marketing comes into play. Remember that the notion of Guerilla Marketing is that you can have a huge marketing impact without breaking the bank and really, that’s at the core of online marketing in general. The Internet offers the potential of truly infinite reach for a relatively low cost for that potential impact. At least that’s the promise…

The truth is, this is where most business owners get lost. With search engines like Google & Bing, reputation sites like Yelp & Angie’s List, social media sites liked Facebook & LinkedIn, is it any wonder that most feel completely overwhelmed?

If you’ve talked with experts you’ll know right away that local SEO alone can cost $1,500 a month for a handful of keywords and Reputation Management can cost $500 or more each month per location.

But marketing online can be affordable, particularly if you take advantage of the right technology and learn the methods that actually work for SEO, writing content, marketing automation, etc. Sure, it takes time to do this work but if you learn how to do it properly, you’ve created new potential revenue streams that will last a long time.

One important tip as you contemplate online marketing… don’t think for a minute that you have to come across as some giant corporation. If you serve a local market, chances are people would prefer to know they are dealing with someone who cares rather than a faceless monolith. So, let your individual personality shine. Make it your mission to become the hero in your market. Leverage your messaging both online and offline to create deep personal connections that will bring you lots of business and lots of referrals… and that can elevate your brand to a premium status… yes, you might actually be able to charge MORE in your market if done correctly.

So, is it necessary to leverage Internet marketing to help grow your small business? In today’s world, the answer is a resounding yes. In fact, it is critical for your survival. If you are curious about your local reputation, how well positioned you are in your local market, and what you can do to begin taking action on strengthening your local marketing, check out this free local website analysis (link to: https://www.liftdemand.com/local-seo-website-analysis) that offers a pretty handy report on a company’s local presence.

Then start to take your local online marketing seriously. Make “action” be your mission and strive to be at the forefront of your local market while also working to do so in a manner that keeps your return on investment front and center.

And remember that as your company grows, be sure to reach out to your local insurance agent for ways to reduce insurance costs, expand benefits for employees, and make your company more stable. They may be able to help you find savings opportunities that you can then invest in your nascent online marketing efforts!

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